DROWN THIS CITY
Celebrate Release of Alpha // Survivor
Reveal New Music Video
“In Your Image”
Alpha // Survivor Out Now via UNFD
Streaming on Spotify & Apple Music
Melbourne, AUS – July 8, 2019 – There’s been a buzz of energy around Melbourne post-hardcore act Drown This City since the announcement of their EP Alpha // Survivor. A fierce six-track package of pain and triumph, the release was quickly announced as Feature Album on heavy music radio juggernauts The Faction, climbed to #1 on the Unearthed Metal chart and was swiftly added to rotation.
With the release out in full now, the band are celebrating with the reveal of a music video for lead single “In Your Image.” The track details lead vocalist Alex Reade’s struggles being tied to expectation and agendas throughout her childhood and the video is teeming with striking imagery that points to this. Reade thrashes around in chains while figures twist and contort around her, but ultimately, ‘In Your Image’ captures her staggering shift from a broken victim into a powerful, unapologetic hero.
“The song really is about the breaking point in anyone’s life when they have a moment of power and they shed false beliefs,” she explains. “It’s a paradigm shift into a new perspective – an ascension into one’s true self and power.”
Alpha // Survivor is the result of over a year’s worth of refocusing, reenergising and rebuilding for Drown This City, both as individuals and as a group. The EP captures pain and turmoil, but ultimately harnesses a powerful message on the choice we all have to rise above our pain in power.